What started as a side project among friends, Twitter has since become one of the biggest social media platforms for individuals and businesses globally. Launched in July 2006, several businesses now use it to advance their products, hold audience contests and provide customer service to their consumers.
Known for their iconic 280-character count per tweet, users can spend more time talking with each other rather than condensing their thoughts into longer posts. This provides a much easier, more accessible platform for conversation than other forms of social media. As a result, many consumers have reached out to businesses and brands for things like customer service, making simple tweets and retweets a vital part of self-promotion for any business.
Another key feature includes the hashtag, which has since spread to other social media platforms, most notably Instagram. Hashtags allow users to search topics important to them and also allows businesses to promote products and services in specific online communities relevant to their industry. While wisdom and well-researched knowledge are important for a business to use hashtags effectively, they can hold a lot of power as evidenced by the recently trending #MeToo.
Twitter also provides helpful features for advertising and analysis. By purchasing promoted tweets, accounts and trends, businesses can display self-promoted content in the newsfeeds and suggestion boxes of people who do not already follow them. The promoted content aims to help brands increase the number of followers and generate buzz for their services. Additionally, Twitter Analytics also provides a practical way for businesses to track which posts and tweets are doing well and what is effective for their target audience.
Several businesses come up with creative marketing campaigns that go beyond promoting products, such as putting an additional focus on featuring or entertaining their consumers, according to PostPlanner. Starbucks, for example, frequently embraces the Christmas controversy around their cups, providing humorous and relevant content for their loyal customers. Whole Foods also regularly posts recipes and health facts for the purpose of educating.
By effectively using these features, business and brands can hold a lot power in the social media realm and interact with their consumers in an easy, personal way. Here is an additional infographic with more fun facts about Twitter:
Original post published on LinkedIn for JOUR307: Soc Media, SEO & Digital Strategies.